March 2, 2001
While using your own personal or professional sphere is always an option when selling your property, there is a strong chance that this network will have no large interest in spreading the word about your home. This may cause a smaller pool of potential buyers viewing your home and, therefore, could result in a longer home listing period or even a less desirable sale price.
A huge part of a real estate agent's job is to nurture and expand their past clients, databases, and other agent and real estate agency relationships to better their future closing transactions. At any given moment, a successful agent should be able to notify this extensive list of contacts and create buzz around your newly listed home. Agents can do this through email marketing, social media marketing, the use of a real estate professional’s website, and good old-fashioned word of mouth.
Another huge component is access to the Multiple Listing Service (MLS) that a licensed agent or broker is provided. Other agents representing local buyers will heavily use the MLS to notify their clients of potential new properties for sale. Often a fresh list of homes that match your home’s features will be pulled and sent to any buyer looking for a place similar to yours.
Using a combination of these resources, your home is constantly receiving the exposure it deserves, ultimately providing a smooth and rewarding sales experience.
Don’t underestimate the amount of paperwork and legality that goes into selling a home. Your real estate agent knows the ins and outs of the transaction, so while they can help you take the emotions out of selling your home and ensure it’s marketed properly, they’re also going to help you avoid future legal risks.
One of the biggest examples of this is disclosures and whether or not they’re done properly. Without the proper documentation, you open yourself up to risk that an experienced agent would avoid. For example, do you need to tell the buyers about pests or leaks in the roof? What about if there was a death on the property? While you may not be 100% sure, your agent will be able to help you through.
This article from Forbes goes a bit more into detail about what disclosures are and the risk associated with not bringing them up the right way.
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